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Institut Français de Bulgarie
30th Anniversary Identity

The Institut Français promotes French culture internationally, in dialogue with foreign cultures. 

Project Objectives

To honor the 30th anniversary of the Institut Français de Bulgarie. Show off the brand’s personality with a custom anniversary logo. Stay true to the brand DNA.

Brand messages

Vivre les cultures.

Discover French culture - The Institut Français brings cultures to life.


Graphic Idea

The symbol is based on the idea of cultural exchange.


Cultural exchange is sharing different ideas, traditions, and knowledge with someone who may be coming from a completely different background than your own. It is within the brand DNA.

The existing brand‘s graphic elements create a mix between the digit 30 and the icon for exchange.

The two digits are in the corporate blue color. The arrows are in the brand's secondary color palette reminding of the french flag.